"It's not enough to live longer.
We need to live better."
Based at the Tonsley Innovation District, South Australia, GCMA bridges the gap between ageing populations and the products, services, and policies they deserve.
The Global Centre for Modern Ageing is a registered Australian charity that acts as the bridge between an ageing population and the organisations — from startups to global corporations — who want to serve them well.
Established in March 2018 and headquartered at the Tonsley Innovation District in South Australia, we provide real-world research environments, co-design programs, and market development services that transform how the world thinks about growing older.
From living laboratory research to co-designed solutions, our services help organisations create products and experiences that truly work for older adults.
Our flagship living laboratory gives organisations access to real older adults in naturalistic environments to test, iterate, and validate products and services before market launch.
Living LaboratoryWe embed older adults directly into the design process — as equal collaborators, not just research subjects — ensuring solutions are built with, not merely for, this population.
Participatory DesignRigorous, ISO 9001-certified research spanning qualitative studies, market analysis, ethnographic observation, and evidence-based insights about the modern ageing consumer.
ISO 9001 CertifiedReal-world usability testing with diverse older adult cohorts. We help you understand how your product actually performs — and what needs to change to earn genuine adoption.
User TestingGCMA's digital platform connecting older adults with curated, age-positive technology products and services — building confidence and capability in the digital age.
Digital PlatformWe help companies identify, understand, and enter the longevity economy — the fastest-growing consumer segment on the planet — with confidence and cultural credibility.
Longevity EconomyFrom initial discovery to real-world validation, we guide organisations through a structured journey that produces outcomes grounded in genuine human insight.
We work alongside your team to understand your challenge, identify the right older adult cohort, and design a research or co-design framework tailored to your goals.
Real participants. Real environments. Through LifeLab®, co-design sessions, and usability testing, we gather authentic insights that desk research simply cannot produce.
We translate findings into actionable recommendations, validated prototypes, and market-ready strategies that your organisation can implement with confidence.
Whether you're a business looking to enter the longevity economy, a researcher seeking collaboration, or an innovator with ideas — we'd love to connect.
Support & Enquiries
info@gcma.net.auWe aim to respond within one business day.